Ray Messina—Marketing & Design:
Art Direction, Advertising Design, Web Design, Copywriting, Graphic Design: Madison, WI

Don't Pay To Sell

Part of a series of ads positioning the The Source, as a viable alternative to free online services such as eBay and Craigslist by offering free merchandise ads for items listed at less than $200. This campaigned proved so successful that the Register Star created a separate section specifically for "cheap stuff" ads the following year.

Size: 11.125" x 6"

Client: Rockford Register Star

Location: Rockford, IL

Headline:(left)

Cheap Stuff... Sells Free!

Headline:(top-right)

Don't Pay To Sell!

Subhead:

Get 3 Lines, 3 Days, No Charge!

Body:

You can sell your cheap stuff in The Source quickly, easily, safely and most of all free! Avoid the online hassles of other sites such as: shipping costs, haggling over price, and waiting for payments—sell your items locally, with The Source, and reach over 138,000** potential buyers.

Bottom:(call to action)

Place your ad today. Go to rrstar.com or call 962-2400.

Disclaimer:

* Free ads are for non-commercial merchandise— $200 or less. Price must be stated in the ad.

** Source: GCI 2005

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