Ray Messina—Marketing & Design:
Art Direction, Advertising Design, Web Design, Copywriting, Graphic Design: Madison, WI

Don't Pay To Search

Part of a series of ads positioning the The Source, as a viable alternative to free online services such as eBay and Craigslist. This campaigned proved so successful that the Register Star created a separate section specifically for "cheap stuff" ads the following year.

Size: 11.125" x 6"

Client: Rockford Register Star

Location: Rockford, IL

Headline:(left)

Find The Stuff You Want Free!

Headline:(top-right)

Don't Pay To Search

Subhead:

Get 3 Lines, 3 Days, No Charge!

Body:

That rare treasure you have been looking for could be closer than you think. Post a “Wanted:” ad on The Source and see. Avoid the online hassles of other sites such as: haggling over price, shipping costs, and scams—search for what you want, locally and free, with The Source and reach over 138,000** potential sellers.

Bottom:(call to action)

Place your ad today. Go to rrstar.com or call 962-2400.

Disclaimer:

* Offer valid for merchandise items only.

** Source: GCI 2005

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