Ray Messina—Marketing & Design:
Art Direction, Advertising Design, Web Design, Copywriting, Graphic Design: Madison, WI

Escondido's Mission Valley area schools take the safety of their students very seriously. In 2010, they introduced the Safe Walk Program to five of their elementary and middle schools. The program relies heavily on parent involvement. This brochure was used to raise awareness and recruit volunteers. The concept had the added challenge of needing to deliver the same impact in both English and Spanish.