Reach Media Campaign
In 2008 the Register Star became Register Star Media and shifted the focus of its advertising strategy from "selling products" to "delivering audiences and targeted demographic groups." These samples, from the debut campaign of the reoriented company, established the new brand and positioned the organization as the place to go to reach local audiences.
Size: 11.125" x 19.5"
Client: Register Star Media/
GateHouse, Inc.
Location: Rockford, IL
Headline:
We Reach Them.
Body:
26,600* people, age 18 to 34, daily. Learn more at registerstarmedia.com.
*2008 CMNB survey.
Headline:
We Reach Them.
Body:
14,442* Hispanics, each Sunday. Learn more at registerstarmedia.com.
*2008 CMNB survey.