Community Branding
Samples from a series of ads branding the Rockford Register Star and highlighting its role as a community leader. Featured here are ads showcasing the newspaper's involvement with the local Blues music festival and sponsorship of a local "daycare" center for mothers in need.
Size: 13" x 21.5"
Client: Rockford Register Star
Location: Rockford, IL
Headline:
The Soul of a Community, Shared Through Song.
Body:
The Rockford Register Star is proud to be a sponsor of Blues On The Rock, a local, two-day music festival featuring some of the most popular artists on the blues scene today. Blues On The Rock enriches the cultural landscape of our town, providing an outlet for self expression and diversity. It is a perfect example of the mutual passions that link people in the Rockford area. It is a shared experience for the music lovers in the Rock River Valley that, like the Rockford Register Star, brings people together and betters our community.
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To subscribe call 815-987-1400 • Visit us at www.rrstar.com
Headline:
A Sense of Hope to Those in Need.
Body:
MotherHouse Crisis Nursery serves a critical role. Without it and other caring organizations, there would be little hope for many families in our community.
When MotherHouse faced financial problems the newspaper stepped in to help. Our stories and our readers made sure MotherHouse stayed open.
We connect those in need to those who can help, and we strive to do our part, too, with programs like the Empty Stocking Club and United Way.
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To subscribe call 815-987-1400 • Visit us at www.rrstar.com